VMPL
New Delhi [India], February 28: The launch of visionary entrepreneur Arjun Shende's Purpose Healthcare Labs, with its innovative, technologically advanced wellness solutions, has created a new wave in the perception of healthcare.
Purpose Healthcare was founded on the simple yet crucial principles of good health - sleep and hydration. Based on this, the company aims to address the leading causes of lifestyle diseases. Combining scientific research with accessible health solutions has positioned Purpose Healthcare as a driving force in changing healthcare and wellness approaches.
The brand's initial product portfolio focuses on two critical health areas: hydration and sleep. Its offerings include the flagship Purpose Advanced Hydration Technology (PAHT), a novel hydration formula that claims to be 3 times more effective than water alone. The second product is the Purpose Pectine Melatonin Gummies, designed to regulate sleep naturally. These contain artificial sweeteners, colors, or preservatives, and they have a unique diabetic-friendly formula to make the product accessible to more consumers.
Purpose's commitment to solving the common health challenges that modern lifestyle throws at us sets the brand apart. Both the products of Purpose Healthcare focuses on providing convenience for a busy lifestyle without compromising quality. In order to ensure premium quality, the brand uses natural ingredients without synthetic additives, using diabetic friendly formulations. Convenience is ensured by the company with on-the-go hydration watches that can be easily carried everywhere along with melatonin in the form of funnies offering a tasty yet hassle free solution for sleep.
Its commitment to solving genuine health challenges sets Purpose Healthcare Labs apart. The products are engineered to address core issues like low energy, poor digestion, weakened immunity, and mental fatigue. Hydration sachets are created to provide convenient solutions for athletes and travelers, while the melatonin gummies help regulate sleep without forming a habit of dependence. These products prioritize natural ingredients and their effectiveness over quick results.
The founder, Arjun Shende, focused on creating a health-related FMCG brand but turned down a lucrative job offer from Coinbase. "Purpose is my purpose," he states. He adds, "Our products are not about quick fixes; they're about transforming everyday health by focusing on the essentials--proper hydration and quality sleep. We are committed to delivering science-backed, natural solutions that truly make a difference."
At the Advantage Vidarbha 2025 expo, hosted by the Chief Minister of Maharashtra, Purpose Healthcare was successful in making a memorable debut. The launch event sold an impressive number of units within just three days. This was a significant indicator of the market readiness for these two innovative products and highlighted the need for targeted wellness solutions that addresses the main cause of health concerns like low energy, immunity and fatigue.
Moving forward, Purpose Healthcare Labs aims to expand its initial product range to create an brand that delivers innovative and quality-driven solutions for various challenges. Having this clear mission, the brand looks forward to significantly impacting the healthcare and wellness industry.
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