How this Chandigarh-Based Baby Care Brand Gained The Trust Of More Than 5 Million New Mothers

ATK
New Delhi [India], February 28: Imagine holding your newborn baby for the first time, their tiny fingers wrapping around yours, their skin as soft as a cloud, and their eyes full of wonder. It's a magical moment, but it also comes with a lot of responsibility.
Every mom wants the best for her baby, especially when it comes to taking care of that delicate skin. That's why over 5 million moms trust this name--Mother Sparsh.
Born in Chandigarh, Mother Sparsh has become a trusted friend for new parents all over India. But it's not just a common baby care brand. It brings together old-age wisdom and modern science to make products that are as safe and pure as a mother's love. From 99% pure water unscented baby wipes to tummy roll-ons and after-bite balms, every product is made with the same care and attention as a mother would give her child.
A Dream of Love and Tradition
Mother Sparsh didn't just happen overnight. It started with a dream, a dream to give babies the safest, most natural care. The founders spent four long years studying the market and what they discovered was concerning, the market lacked truly baby-safe solutions, and existing products were not enough for a baby's delicate skin. Most available products were disposable and lacked focus on providing pure and natural care.
They decided to change this by making a brand that used old Indian remedies with today's science. They didn't just want to sell products, they wanted to build trust. They wanted to give parents peace of mind, knowing they were using the safest products on their little ones.
Their every formulation is meticulously crafted, combining scientific expertise with natural ingredients and traditional Indian remedies, ensuring that no parent would ever have to question the safety of the products they use for their little ones.
Changing the Game with 99% Pure Water Unscented Baby Wipes
Mostly baby wipes in the market were full of chemicals and strong smells. Inspired by the simple way of cleaning babies with cotton and water, they made India's first 99% Pure Water Unscented Baby Wipes. These wipes are gentle like a mother's touch--
* As good as cotton and water, ensuring a soft, fragrance-free cleansing experience.
* Free from added fragrances meaning unscented, making them ideal for sensitive baby skin.
* 3x thicker than regular wipes for extra durability and comfort.
* Clinically proven to prevent diaper dermatitis, ensuring the utmost safety.
* Dermatologically tested to ensure the safety and gentleness of your baby's delicate skin.
* Hypoallergenic and safe for hands and mouth, reducing the risk of allergic reactions.
* Biodegradable and plant-based, making them soft and eco-friendly.
To earn parent's trust, Mother Sparsh gave out free samples in hospitals and clinics. This smart idea won the hearts of parents all over India, helping the brand grow quickly and organically while gaining the trust of over 5 million moms with time. They listened to feedback, made improvements, and continued to innovate, always putting babies' safety first.
Bringing Back Grandma's Love: Milk & Coconut Range
Remember when grandmas would massage babies with coconut oil or give them milk baths? Mother Sparsh brought back these loving traditions with their Milk & Coconut Range.
Using coconut oil and milk, these products keep a baby's skin soft and protected, just like grandma used to do. It's about keeping traditions alive while using the latest science to make products even better.
The Simply Unscented Skin Care Range
After their water-based wipes became popular, Mother Sparsh didn't stop. In 2024, they created a continuation of their unscented wipes in the skin-care category, the Simply Unscented Skin Care Range for babies with super sensitive and dry skin. This line is:
* Unscented (no added fragrances): Many baby care products contain additional fragrances that can cause irritation and allergic reactions. The Simply Unscented Range eliminates these concerns by offering completely fragrance-free formulations.
* Oatmeal for Soothing Protection: Oatmeal, known for its anti-inflammatory and soothing properties, is a key ingredient in this range, helping to calm irritation and provide deep hydration for delicate skin.
* Maintains pH 5.5: Free from harsh chemicals, dyes, and parabens, making it perfect for maintaining newborn pH skin balance.
* Pure & Simple Formulation: This range ensures long-lasting moisture while being lightweight and non-greasy, offering nourishment without clogging pores.
* Reduces Allergy Risks: By eliminating artificial additives, the Simply Unscented Range helps minimize the chances of allergic reactions, making it ideal for ultra-sensitive baby skin.
They thought of everything, from body washes to lotions, all designed to be gentle and effective. They didn't stop there--they also introduced an innovative foaming body wash, specially formulated to be exceptionally gentle and soothing for the baby's delicate skin. This soft, airy foam effortlessly cleanses without stripping away natural moisture, making bath time a comforting and enjoyable experience for both baby and parent. Designed with the most sensitive skin in mind, it provides a luxurious lather that rinses off easily, ensuring a residue-free and refreshing feel.

Traditional Answers for Modern Problems
Mother Sparsh doesn't just make skincare. They looked at proven solutions for common baby problems like colic and mosquito bites and used old Indian remedies to find answers.
Colic Relief: The Tummy Roll-On Inspired by Generations
Indian mothers have long relied on Hing (Asafoetida) and Saunf (Fennel) to ease colic and digestive discomfort in babies. Recognizing the lack of a safe, herbal alternative in the market, Mother Sparsh developed the Tummy Roll-On--a natural solution using the power of traditional remedies.
* Hing Oil - known for its anti-colic properties
* Fennel & Ginger Extracts - to soothe an upset stomach
* 100% Natural Formula - safe and free from artificial additives
* External Use - apply on navel and stomach of the baby
Unlike commercial colic medicines, this roll-on uses the power of herbs to provide babies instant relief from gas and bloating--offering parents a time-tested, natural alternative.
Natural Protection Against Mosquitoes
For centuries, mothers have used Neem, Citronella, and Eucalyptus to protect babies from mosquitoes. While conventional mosquito repellents contain harmful chemicals, Mother Sparsh introduced a natural alternative that combines these traditional ingredients into a safe, after-bite balm and non-toxic mosquito repellent range:
* Turmeric & Sarson - For gentle and effective healing of mosquito bites in the form of India's 1st After-Bite Turmeric Balm.
* Eucalyptus & Lemongrass - for gentle yet effective protection from mosquitoes in the form of patches, sprays and roll-ons.
This natural protection ensures babies are shielded from insect bites without exposure to toxic chemicals, setting them apart from other brands in the industry.
A Brand Moms Trust
What makes Mother Sparsh special? It's their promise to parents. Every product is tested to make sure it's safe and works well. They even did real-world tests to show that their Pure Water Unscented Wipes help prevent diaper rash better than other wipes. The brand has consistently led the way in innovation where others haven't ventured.
* While other baby wipes contained polyester, alcohol, and artificial fragrance, causing rashes and irritation, they catered to this concern by launching water-based wipes made from plant-based fabric with no artificial fragrance.
* The brand also identified a gap in post-bite care. While mosquito repellents were widely available, there was little to address the discomfort after a bite happened. They filled this need with their After-Bite Balm, providing natural relief for itching and irritation.
* After the success of their unscented (no added fragrances) baby wipes, they extended this approach to an entire unscented range, offering gentle, irritation-free care for delicate baby skin.
* No other major brand has developed a natural colic relief solution like their Tummy Roll-On.
* Unlike synthetic mosquito repellents, they harness India's ancient wisdom for natural protection.
* Traditional skincare ingredients like coconut oil, milk, and turmeric remain at the heart of every product, unlike chemical-heavy formulations found elsewhere.
This dedication to safety and quality is why moms trust Mother Sparsh. They go the extra mile, ensuring every ingredient is carefully chosen and every product is made with love.
A Journey of Love and Care
Mother Sparsh's story is still being written. As more parents choose gentle, natural care for their babies, the brand's mission grows stronger. It's not just about selling products, it's about creating a nurturing environment with safe, traditional, and caring baby solutions.
It's about bringing parents together, sharing experiences, and supporting each other in the beautiful journey of parenthood.
When you choose Mother Sparsh, you're not just buying baby products. You're joining a family--a family that believes in loving and caring for babies the way they deserve. And that promise will never change.
(ADVERTORIAL DISCLAIMER: The above press release has been provided by ATK. ANI will not be responsible in any way for the content of the same)